![]() The principles behind the USP have been talked to death. This is your business’s Unique Selling Proposition, boys and girls. ![]() Dan Kennedy’s 14 Steps to the Ultimate Marketing Plan 1. ![]() The Ultimate Marketing Plan walks you through the 14 steps Kennedy considers necessary to build a bulletproof marketing plan that can help you to explode your business.Īnd this post will tell you how to translate those to what you’ve been up to. If you have a hard time translating bricks-and-mortar advice to your internet business, well, just be glad we’ve got Copyblogger. But it was written in 1991, and at first seems like it’s more relevant to a restaurant or dry cleaner than it is to an online marketer. This book delivers on both counts, and it’s well worth the read. His classic book The Ultimate Marketing Plan promises low-cost ideas and high-profit results. As he’ll readily tell you, he’s one of the world’s highest-paid copywriters. (Or maybe that’s the Duke of Direct Response.) He knows exactly how to deliver a marketing message with maximum clarity and zero confusion. This is part one of a three-part series on how to profitably translate advice from old-school marketing guru Dan Kennedy to a new online environment.ĭan Kennedy is the Sovereign of Sales Letters.
0 Comments
Leave a Reply. |